For Short-Term Rental Owners

Airbnb is renting your property. You're building their business.

Every repeat guest who books through Airbnb hands over 3–15% of revenue to a platform that didn't clean your rental, didn't welcome your guests, and doesn't owe you a thing. We build the system that lets your best guests book you — directly.

Book Your Free Strategy Session 30 minutes · No pitch deck · Just your numbers

Same Booking, Two Outcomes

Via Airbnb (12% fee)−$1,440
Via Your Website (2.9%)−$140
You keep$1,300 more
owned
The Problem

You built the hospitality. Airbnb owns the relationship.

Three quiet costs are eating your margin — and only one of them shows up on an invoice.

01 — External

The recurring fee

Guests who already love you still pay Airbnb's toll to come back, because Airbnb — not you — is the only channel they know.

02 — Internal

The powerlessness

Algorithm changes, fee hikes, account suspensions — decisions made in an office you'll never see, with your income on the line.

03 — Philosophical

The ownership problem

Every email, every review, every travel preference your guests have shared — it sits in Airbnb's database. Not yours. It should be.

The Guide

We're not anti-Airbnb. We're pro-you.

Airbnb is a fine discovery platform for guests who don't know you yet. The strategy isn't to leave — it's to stop paying twice for guests who already chose you once.

  • Built exclusively for short-term rental owners moving from platform-dependent to direct-first
  • We only take on a limited number of properties per market
  • Every engagement starts with your actual numbers, not a template
"The money is in the list." Dan Kennedy, direct-response marketing
The Plan

One stay through Airbnb. Every stay after that, direct.

A simple three-part system that turns Airbnb into a lead source instead of a landlord.

Step 1

Get a website built to convert

A luxury, mobile-optimized site with your Airbnb reviews on display and a direct booking engine — so browsers become bookers without ever leaving your page.

Step 2

Turn guests into your list

Every direct booking adds a name to an email list you own — forever. We set up the infrastructure that nurtures it automatically.

Step 3

Stay top of mind, year-round

Automated follow-ups, a content calendar, and a social strategy that keep your property in front of past and future guests — long after checkout.

See Your Number

What is Airbnb charging you for guests you already won?

Move the sliders to match your property. This is the number a direct booking system gets back.

Your Annual Leak

Repeat/referral revenue$32,000
Paid to Airbnb on repeats$3,840
Cost to book those direct (2.9%)$928
Left on the table each year$2,912

This is only the guests who already know and love you. It doesn't count the referrals you're not capturing yet.

What's At Stake

Two versions of next season.

Still on the platform treadmill

  • —Repeat guests keep paying Airbnb's toll to come back to you
  • —An algorithm change can bury your listing overnight
  • —Every guest relationship lives in someone else's database
  • —A competitor down the road builds their direct channel first

Running your own booking machine

  • —Repeat guests book you for 2.9%, not 15%
  • —Your calendar fills before peak season even opens
  • —Your email list is an asset no platform can take away
  • —Airbnb becomes a lead source, not a landlord
What You Get

Everything needed to run direct bookings on autopilot.

  • 01A conversion-optimized luxury website built for your property
  • 02Airbnb review integration that posts your social proof to your site
  • 03A direct booking engine with no platform fees
  • 04Complete email marketing setup — you own the list, forever
  • 05Automated guest follow-up sequences that re-book repeat travelers
  • 06A social media strategy that keeps you top-of-mind year-round
  • 07Training on guiding guests from Airbnb to your direct channel
  • 08A custom roadmap built from your actual booking numbers
Ready When You Are

Are you building Airbnb's business — or your own?

Schedule a free 30-minute Direct Booking Strategy Session. We'll show you exactly what your platform dependency is costing you, and build a roadmap to fix it.

Book Your Free Strategy Session Now
Spots are limited — we work with a select number of properties per market.
P.S.

If guests come back to your property year after year, you're sitting on a gold mine Airbnb is currently strip-mining from you. One session could change the financial future of your rental business.

The guests who love you already want to book direct — they hate paying Airbnb's fee as much as you hate collecting it. All they need is a system that makes it easy. That's what we build.

Direct Booking Co. — Built for owners who'd rather own the relationship than rent it back.